1.Ünite Consumption and Understanding Consumers
2.Ünite Motivation and Emotions of Consumers
3.Ünite The Self and Personality
4.Ünite Consumer as a Learner and Decision Maker
5.Ünite Consumer Attitudes and Attitude Formation Process
6.Ünite Culture and Consumption
7.Ünite Social Aspects of Consumption
8.Ünite Changing Consumer in New Era (Consumption and Beyond)