1.Ünite The Core Concepts of Marketing
2.Ünite Strategic Marketing Planning
3.Ünite The Marketing Environment
4.Ünite Marketing Research and Marketing Insight
5.Ünite Consumers and Consumer Behavior
6.Ünite B2B Markets and Business Buying Behavior
7.Ünite Segmentation, Targeting and Positioning
8.Ünite Marketing Mix