MARKETING MANAGEMENT (PAZARLAMA YÖNETIMI)

1.Ünite Managing Marketing Organizations
2.Ünite Product Management
3.Ünite Pricing and Price Management
4.Ünite Designing and Managing Marketing Channels, and Wholesaling, Retailing, and Logistics Management
5.Ünite Marketing Communication
6.Ünite Strategic Management, Competition, and Marketing
7.Ünite Marketing Planning, Implementation and Control
8.Ünite Managing Marketing Effort